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How to Utilize Classified Ads in Narrow Market Publications By Abe Cherian Copyright ? 2005
Trying to find the best newsletters or magazines to place classified ads can be a daunting task. By far the best place to run classified ads is in those places your potential customers are looking for the kind of classified ad you are running.
In most cases, this will be in small, narrow market, subject specific newsletters. These are the kind of newsletters that people subscribe to for in-depth information on a single topic. And generally, they are read cover-to-cover.
Research has shown that people who subscribe to these type of publications put a high value on the information they receive in them, read them thoroughly, and read and act on the classified ads found in them.
Finding these small narrow market newsletters is like going on a treasure hunt. Because most reach only a small market, they can sometimes be difficult to find.
However, there are three easy ways to find these publications. You can go down to your local library and browse through the classified ads of most major magazines and see ads for these smaller newsletters.
While at the library, you can also ask to see the Directory of Publications, or Directory of Newsletters. Both of t hese have over 40,000 listings of newsletters and magazines that you might consider running classified ads in.
You can also utilize the powe"